When I first started research as a graduate student in the 1980s, I was struck by the way that manufacturers of high-tech science lab gear marketed their products. An attractive woman in a lab coat leaning against a high speed centrifuge seductively telling you how fast her machine can pull down your microsomes. Seemed like they were selling beer.
Here is an ad pushing a machine that replicates DNA--a thermocycler that carries out a technique call Polyermase Chain Reaction (PCR), a key procedure in DNA fingerprinting.
I have one in the lab....... but it has never done this.
Source: blog.wired.com/wiredscience/
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